{"id":19667,"date":"2017-11-25T15:29:21","date_gmt":"2017-11-25T15:29:21","guid":{"rendered":"https:\/\/dominiclevent.com\/blog\/?p=19667"},"modified":"2019-04-17T17:16:06","modified_gmt":"2019-04-17T17:16:06","slug":"fujifilm-and-polaroid-begin-litigation-over-photo-borders","status":"publish","type":"post","link":"https:\/\/dominiclevent.com\/blog\/fujifilm-and-polaroid-begin-litigation-over-photo-borders\/","title":{"rendered":"Fujifilm and Polaroid begin litigation over photo borders"},"content":{"rendered":"


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Camera manufacturer\u00a0Fujifilm<\/a> has asked a US district court to clear it of any wrongdoing after it was allegedly threatened with trademark litigation by Polaroid.<\/p>\n

Fujifilm filed its complaint for declaratory judgment on Monday, November 13, at the US District Court for the Southern District of New York.<\/p>\n

In the suit, the brand licensor and marketer of the IP rights for Polariod<\/a> instant cameras\u2014PLR IP\u2014was accused of \u201cturning against Fujifilm by suddenly demanding millions of dollars in annual royalty payments, on threat of a lawsuit\u201d.<\/p>\n

According to the suit, Polaroid first released its camera in 1947, but more than 60 years later, in 2008, Polaroid filed for bankruptcy, discontinuing many product lines.<\/p>\n

\u201cUnable to return to profitability through product sales, defendants now seek to generate revenue from what remains of the Polaroid IP portfolio,\u201d said the claim.<\/p>\n

Fujifilm said that Polaroid had alleged trademark and trade dress infringement relating to a border on a photograph (when a photograph is printed onto a plain background to create a \u201csquare within a square\u201d effect).<\/p>\n

PLR IP owns US trademark numbers 3,858,352; 4,425,870; 4,388,462; 4,304;206; 4,550,864; 5,284,186; and 5,284,187, which cover the borders surrounding instant photographs.<\/p>\n

In its claim, Fujifilm alleged that Polaroid had sent the company a letter in January 2017 stating that the \u201csquare form\u201d of photographs taken by Fujifilm\u2019s Instax camera is \u201cessentially identical\u201d to the trademark and trade dress rights owned by Polaroid.<\/p>\n

In March, Fujifilm claimed it received a letter stating that Polaroid would have \u201cno choice but to take appropriate action to protect\u201d its IP rights if Fujifilm did not withdraw its product from the market.<\/p>\n

Fujifilm said it received another letter in June in which Polaroid demanded royalty payments, and claimed that a face-to-face meeting to discuss the matter had been cancelled earlier this month.<\/p>\n

\u201cOn November 8, 2017, Fujifilm was notified that a negotiation meeting between the parties scheduled for the following day was cancelled because the lead investor expressly instructed defendants to pursue litigation unless Fujifilm complied with demands,\u201d the complaint said.<\/p>\n

Fujifilm asked the court to declare that its \u201csquare within a square\u201d photographs do not infringe any IP rights of Polaroid. It also requested cancellation of Polaroid\u2019s aforementioned trademarks, as well as attorneys\u2019 fees.<\/p>\n

Did you enjoy reading this story?\u00a0Sign up to our free daily newsletters<\/a>\u00a0and get stories like this sent straight to your inbox.<\/strong><\/p>\n\n

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Fujifilm, Polaroid, instant camera, trademark, trademark infringement, trade dress, camera, photographs,<\/p>\n


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Camera manufacturer\u00a0Fujifilm has asked a US district court to clear it of any wrongdoing after it was allegedly threatened with trademark litigation by Polaroid. Fujifilm filed its complaint for declaratory judgment on Monday, November 13, at the US District Court for the Southern District of New York. In the suit, the brand licensor and marketer … <\/p>\n

Continue reading “Fujifilm and Polaroid begin litigation over photo borders”<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[],"tags":[],"class_list":["post-19667","post","type-post","status-publish","format-standard","hentry","entry"],"yoast_head":"\nFujifilm and Polaroid begin litigation over photo borders - Dominic Levent Solicitors Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dominiclevent.com\/blog\/fujifilm-and-polaroid-begin-litigation-over-photo-borders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fujifilm and Polaroid begin litigation over photo borders - Dominic Levent Solicitors Blog\" \/>\n<meta property=\"og:description\" content=\"Camera manufacturer\u00a0Fujifilm has asked a US district court to clear it of any wrongdoing after it was allegedly threatened with trademark litigation by Polaroid. 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