{"id":256258,"date":"2025-05-26T09:11:42","date_gmt":"2025-05-26T09:11:42","guid":{"rendered":"https:\/\/dominiclevent.com\/blog\/?p=256258"},"modified":"2025-05-26T09:11:42","modified_gmt":"2025-05-26T09:11:42","slug":"mother-of-two-took-a-risk-and-poured-her-100000-divorce-settlement-into-a-new-adventure-now-she-runs-a-3million-business","status":"publish","type":"post","link":"https:\/\/dominiclevent.com\/blog\/mother-of-two-took-a-risk-and-poured-her-100000-divorce-settlement-into-a-new-adventure-now-she-runs-a-3million-business\/","title":{"rendered":"Mother-of-two took a risk and poured her \u00a3100,000 divorce settlement into a new adventure… now she runs a \u00a33MILLION business"},"content":{"rendered":"\n
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In 2019, Alexandra Fidoe divorced her husband and was left with no home, two children under the age of 10 and a \u00a3100,000 settlement.<\/p>\n

Instead of returning to her corporate marketing job and buying a house – the ‘safe’ option – Ms Fidoe made the bold decision to invest her money into flipping a property.<\/p>\n

Her interest in developing homes began the previous year after leaving her corporate marketing job to spend more time with her children.<\/p>\n

She spotted a property in Hinckley, Leicestershir,e and thought it would be a good investment opportunity for her parents, so she helped them buy the house off-market with cash.<\/p>\n

‘One reason we bought that first house was because of the house next door. That was a two-up, two-down which was owned by the council, and the lady who lived there had been sectioned,’ she explained to The Telegraph<\/a>.<\/p>\n

The\u00a0three-bedroom 1930s semi-detached house, had previously belonged to a hoarder and came with some complications – the work was\u00a0delayed by six months while they were waiting for building work to start.<\/p>\n

But thanks to Ms Fidoe’s eye for properties the house was sold for over-the-asking price, making her parents \u00a340,000 profit.<\/p>\n

Unfortunately, while she\u00a0was working on the house her relationship with her husband ended.<\/p>\n

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Instead of returning to her corporate marketing job and buying a house – the ‘safe’ option – Ms Fidoe made the bold decision to invest her money into flipping a property<\/p>\n<\/div>\n

At the time she was offered a job with Weetabix, which provided a stable income, pension and company car.<\/p>\n

However, she decided to take a risk using money from the sale of the house she bought with her ex-husband to enter the world of project development.<\/p>\n

‘This was a turning point,’ Ms Fidoe said. ‘If I took this job, I’d have to get a nanny \u2013 and I liked the flexibility and freedom the project management work gave me. I could do the school run and balance being a mum without the guilt.’<\/p>\n

She started off by renting a Grade\u00a0II-listed farmhouse, agreeing to pay \u00a31,000 a month to live there while also helping to manage the property’s renovations.<\/p>\n

Despite the landlord previously saying he would up the rent once the work was done, he never did and allowed her to live there for as long as she wanted.<\/p>\n

Ms Fidoe then decided to invest in a house in Hinckley – the area she grew up in – looking for the worst house on the best street.<\/p>\n

She bought a bungalow, which she worked on for three months, before selling it for a profit of \u00a360,000.<\/p>\n

From the flip she was able to pay herself a salary and invest in her next project.<\/p>\n

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Her interest in developing homes began the previous year after leaving her corporate marketing job to spend more time with her children<\/p>\n<\/div>\n

Nowadays, she has diversified, using a combination of cash and buy-to-let mortgages to buy and do up two flats, which she’s renting out.<\/p>\n

But she estimates the turnover from her property flips comes to around \u00a33million and after she completes her latest projects will have a portfolio worth \u00a3550,000.<\/p>\n

She said: ‘It was a gamble, and I wasn\u2019t always confident it was the right decision\u2026 There are times when I feel like “Oh my god, I can\u2019t believe I\u2019m doing this?”‘<\/p>\n

She now believes her divorce helped her revaluate her life and enter the mindset of property development.<\/p>\n

Ms Fidoe also documents her progress on Instagram via @alex_fidoe_property<\/a>.<\/p>\n<\/div>\n